{"id":6952,"date":"2025-07-23T20:50:12","date_gmt":"2025-07-23T23:50:12","guid":{"rendered":"https:\/\/bakertillylatam.com\/?p=6952"},"modified":"2025-07-26T21:09:45","modified_gmt":"2025-07-27T00:09:45","slug":"comparativo-de-ecommerce-en-america-latina-2025","status":"publish","type":"post","link":"https:\/\/bakertillylatam.com\/en\/destacada\/comparativo-de-ecommerce-en-america-latina-2025\/","title":{"rendered":"Comparativo de eCommerce en Am\u00e9rica Latina 2025"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">A continuaci\u00f3n se presenta un an\u00e1lisis con los datos m\u00e1s recientes y relevantes sobre el comercio electr\u00f3nico en los principales pa\u00edses de Am\u00e9rica Latina, para entender el liderazgo de Uruguay y el panorama regional.<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Claves del Liderazgo Uruguayo<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Penetraci\u00f3n r\u00e9cord: Uruguay supera a los grandes mercados en porcentaje de poblaci\u00f3n que compra online, con 67% en 2025 y tendencia a alcanzar el 70%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peso en la econom\u00eda: El eCommerce representa el 2% del PIB nacional y el 7% de los pagos electr\u00f3nicos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crecimiento acelerado: Crecimiento en ventas de 32% en t\u00e9rminos reales y 38% en moneda local respecto a 2024.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preferencia por plataformas locales: El 93% de los compradores digitales uruguayos prefiere sitios nacionales, aunque el 57% tambi\u00e9n compra en el exterior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pagos digitales: 74% de las compras online se realizan con tarjeta de cr\u00e9dito; el resto con d\u00e9bito y billeteras digitales.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Tendencias Regionales<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brasil y M\u00e9xico dominan en volumen absoluto, pero Uruguay lidera en penetraci\u00f3n y crecimiento relativo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El crecimiento regional ronda el 16-21% anual, impulsado por la digitalizaci\u00f3n, fintech y mayor confianza del consumidor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile commerce y pagos digitales son motores clave en toda la regi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La participaci\u00f3n del eCommerce en el PIB oscila entre el 1.5% y el 2% en la mayor\u00eda de los pa\u00edses l\u00edderes.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Resumen<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Uruguay destaca en 2025 como el pa\u00eds con mayor penetraci\u00f3n de comercio electr\u00f3nico en Am\u00e9rica Latina, superando incluso a gigantes como Brasil y M\u00e9xico en proporci\u00f3n de usuarios digitales, crecimiento y peso del sector en la econom\u00eda nacional. La regi\u00f3n en su conjunto experimenta un auge sostenido, con una r\u00e1pida adopci\u00f3n de tecnolog\u00edas m\u00f3viles y soluciones de pago digital, pero el caso uruguayo es especialmente notable por su dinamismo y madurez en la digitalizaci\u00f3n del consumo<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A continuaci\u00f3n se presenta un an\u00e1lisis con los datos m\u00e1s recientes y relevantes sobre el comercio electr\u00f3nico en los principales pa\u00edses de Am\u00e9rica Latina, para entender el liderazgo de Uruguay y el panorama regional. &nbsp; Claves del Liderazgo Uruguayo Penetraci\u00f3n r\u00e9cord: Uruguay supera a los grandes mercados en porcentaje de poblaci\u00f3n que compra online, con [&hellip;]<\/p>","protected":false},"author":13,"featured_media":6956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,1],"tags":[],"class_list":["post-6952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacada","category-novedades"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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